Making Progress

The Next Media Ventures Blog

Tag Archives: Customers

The Customer Development Theory

The TechCrunch post by Nigel Eccles is chock full of great insights and links into Customer Development Theory – a product development methodology formulated by Steve Blank. If you are an entrepreneur of any kind, it’s a must read. The Customer Development Theory was created by Steve Blank, a former entrepreneur and investor, and is [...]

When Cheap and Simple is Just Fine

Robert Capps articulates one of this decade’s most prominent themes in his recent article from Wired, The Good Enough Revolution. Reality TV shows, Flip video cameras, free YouTube channels, Google docs, netbooks – we are wildly riding the “good enough” wave. As he puts it: The world has sped up, become more connected and a [...]